Affiliates actively
promoting First Class Cash Flow Handlers products come from many
walks of life. Some of our affiliates specialize in selling
affiliate products exclusively, while others successfully operate
other types of businesses, both on- and off-line. Some have
extensive internet experience and have been marketing on the web
forever and some are "newbies" who are just getting started.
Some of our affiliates work at promoting products full-time, and
some part-time, while others operate websites and businesses that
complement our products and see their affiliate membership as a way
to offer another valuable product to their clientele and broaden the
services they are able to offer, while putting an extra income in
their pocket. Whatever your experience or expectations, we want to help you be as successful as
possible. With that idea in mind, we have created the
following pages to give you an introduction to internet marketing
and some of the techniques that are available to you to market your
business, services and products. These pages relate to
marketing in general and are applicable to any type of business
operation. These techniques can be used to market a real
estate business, a mortgage business, an affiliate sales business or
any other type of internet business you may be involved with.
While we have tried to be as complete as possible, marketing a
business frequently requires thinking "outside the box" to be
successful. So, if you have a marketing idea that you feel
would be successful, don't be discouraged from trying it because it
is not included in these pages. In fact, if you find a method
that is successful for you, we urge you to contact us so that we may
share it with the rest of our affiliates. We are here to help
in whatever we way can. After all, the more successful you
become, the more successful we become. Please feel free to
contact us
anytime if you have
questions or suggestions, or if we can help you in any way.
Unique Selling Proposition:
Naturally, the aim of marketing
any business or product is to set your business or product above the
crowd. In order to do this, you will need a Unique Selling
Proposition, or USP. Your USP will tell your clients why they
should do business with you instead of with your competitors. It
should set your business apart from your competitors and explain
what makes your business different than other businesses in your
field. You should plan on spending some time developing your
USP. Set aside some time for brain storming and creative
thinking. Your USP may deal with unique products or bonuses
you offer which your competition does not. It may focus on
your customer service and your ability to solve problems for them
that other businesses cannot. It may also include a personal
story, which may allow you to market the same product or opportunity
that others are offering in a unique way.
To give you an example of what a
unique selling proposition is and how it works, we'll focus on the
USP for First Class Cash Flow Handlers. Our USP is the fact we
are able to solve cash flow problems for individuals who are holding
cash flow notes. (In other words, if you need cash immediately
and you own a cash flow note, we will buy all or part of that note
and give you cash in exchange.) Further, we are also able to
offer products and services which allow home owners to create a cash
flow note and sell it for cash, in order to aid them in selling
their home. Our company emphasizes personalized service and
offers customized solutions to fit individual cash flow situations.
At this point, you may want to take a moment to explore our main
site (www.1stclasscashflow.com)
to see how we have incorporated this USP into our webpages.
Target Audience:
After you have determined your USP, the next
step is to decide who your target audience is and where they are located.
In other words, you'll want to determine who is likely to use your
company's services or purchase their products. These are the
people you'll need to find in order to market your business or
products. You'll need to write your advertisements and design
your other marketing materials to reach this audience and appeal to
them.
As an example, we'll use First Class Cash Flow
Handlers again. Based on our USP, it is fairly easy to see
that our target market is going to consist of cash flow note holders
and potential cash flow note holders. More specifically, our
target audience will be home sellers who are currently holding or
considering the creation of a cash flow note and other existing cash
flow note holders, such as lottery winners, structured settlement
holders, etc. Our "niche" market within the financial and real
estate industries is the owner financing niche.
Now that you've determined what your USP is
and who your target audience is, you're ready to start marketing
your products and services. In the next pages, we'll talk
about different ways to do this.
